We continue our textile heritage through historical ornament – while creating garments made to resonate with modern life. AW25 brings patterns and motifs from our archive into the present, reimagined with clarity and care – in a rich palette.

Each garment is crafted with meticulous precision and innovative design, all developed and produced at our factory in Ytre Arna, Norway.

As the season turns, so does our attention — toward texture, towards depth, towards the threads that connect history with the present.

This collection, Drawn in thread, is our way of continuing a conversation. One that has been taking place through yarn and ornament, through colour and touch — ever since Oleana’s beginnings. For AW25, we return to our archive, not to preserve it, but to let it grow. To allow patterns to speak again, in new tonalities, new hues, new forms.

We believe that in patterns, there is more than ornament. They carry stories, time, craftsmanship, and the belief in something enduring. Here lies the stroke of the designer who thought in stitches and yarn.

The collection is shaped in contrast: soft but structured, grounded yet open. Deep reds, saturated blues, warm neutrals and quiet pinks form a palette with weight and presence — colours that don’t just decorate, but resonate. Colours that hold warmth. Knits that hold history.

Each garment is made to be worn, lived in, and loved — with comfort, character, and craft at the centre. From the soft geometry of the Poised Plaid, to the reissued Granada, to the revived Oddrun motif from 2005 — every design speaks with a quiet clarity.

This is knitwear shaped by material, memory, and motion. 

Rich hues. Refined roots.
Drawn in thread. Made to last.

Warmly,
The Ytre Arna makers